Introduction to Marketing

Marketing : Marketing is analyzing and satisfying consumer needs.A stratagical planning and executing of a set of objectives to bring buyers and sellers together so that a sale

can take place.



In the 3 M's of Business model Marketing play a key role.



3M's are Money,Management,Marketing





Buying and Selling of and exchannge of goods for an agreed amount.



Marketing is the promotion of products oe service especially advertising and branding.



The 4 P's of Marketing are



* Product

* Price

* Place

* Promotion



Marketing can be classified as 3C model also



* Customer

* Company

* Competitor



3 conceptions of marketing are



Production concept

Selling concept

Marketing concept



Short Term Factors in Marketing System are



Product

Place

Price

Promotion



Long Term Factors in Marketing System are



Technological

Legal

Cultural

Economic



Different Components of a Marketing Plan:



1. Market Research/Analysis

2. Marketing Objectives/Goals

3. Marketing Mix/Strategy

4. Marketing Budget

5. Market Monitoring and Evaluating

6. Plan Check List



Types of Marketing:



Internet Marketing

Offline Marketing

Word of Mouth Marketing

Guriall Marketing

Email Marketing

Viral Marketing

Print Advertising

Direct Mail

TV and Radio

Organic Search

Pay Per Click

Social Media Marketing

Banner Advertising

Network Marketing

Services Marketing

Evangelism Marketing

Relationship Marketing

Experiential Marketing

Mobile Marketing



New Media Marketing types:



• Internet

• Mobile phones

• IPODS

• PDAS



TYPES OF MARKETING RESEARCH



Exploratory Research : better understanding of the problem dimensions.

Descriptive Research : general understanding of the marketing problem

Causal Research : used to identify cause-and-effect relationship.



Top Marketing Rules:



Rules are Meant to be Broken if needed

Marketing Must Result in Sales and growth

Be unique

Keep a deadline





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Internet Marketing Company | Internet Marketing :

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